Casey Reid — Product Design

Articles

Articles project preview
Early wireframes and user flows

The Challenge

My Approach

Discovery

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 35% reduction in support volume.

Articles

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this approach matters.